PRiSM strikes again!
As you know, our first campaign didn't reach its goal in the allotted time. The main difficulty was our high financial goal due to a minimum production level of 500 watches.
Today we come back stronger, with an economic goal revised downward and some small changes:
The funding target has been lowered from CHF 120'000 to CHF 48'000, which we have already achieved (and even exceeded) as our previous campaign reached 55'621 CHF
Consequently, production has been reduced from 500 to 250 watches.Our watches will undoubtedly be much more exclusive due to their limited series and the fact each of them is numbered individually
A lowered quantity produced inevitably contributes to a slight escalation in costs. In doing so, we looked for a method to justify this small price increase, so we decided that each of our contributors will be offered one more watch strap along with his PRiSM watch. These straps will be designed with quick release spring bars to go from the key bracelet to secondary very quickly - two styles for the PRiSM Watches - Every NEW facet of your personality price of one!
How everything started
Since it is often the case, all of it started around several drinks and two long-time friends discussing their common passion: the entire world of horology.
The rest of the evening remains a little unclear but what stuck was the motivation to launch our personal brand. It was after having a contribution to a watchmaking project on a crowdfunding platform that the concept sprang up inside our minds.
We then asked ourselves: why not us, too?
We're luckily enough to live in a period where launching entrepreneurial projects doesn't require just as much financial investment as it did before, a time where we've a wide array of options and solutions to obtain where we want to be.
The concept
We spent my youth in the country of watchmaking. Traditional values and know-how are embedded in us. Ambitious, very influenced by urban trends, we started initially to draw the sketches of a wristwatch that would define us.
Being Swiss, there clearly was no room for error on the quality. Passionate in regards to the watchmaking domain, our first faltering step was to surround ourselves with qualified people in the field. We'd the opportunity to encounter open professionals that believed in our project and today, these are people that individuals call friends.